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We provide a range of web-based solutions and Internet-related consultancy services for small businesses.

Web analytics using Google AnalyticsWeb Analytics

Have you a good handle on your website's ongoing performance? Are you familiar with the numbers of visitors to your site, their activity within the site, your most and least popular content, and the features which really do most of the work?

If you're not, you're not alone. But without some sort of metrics to monitor and assess your site's performance, you're flying blind. How can you tell if your visitors are happy, or if your site harbours some fatal flaws? Or how do you measure the success of various marketing campaigns if you don't track what activity they result in?

Web analytics are most commonly encountered in the form of Google Analytics, a free but very powerful set of tools from Google which small and large website owners across the globe are using to glean crucial data from their sites and to monitor their Internet marketing campaigns to stay one step ahead of the competition, and maximise their return on every penny of their investment.

Typical benefits of web analytics

Common problems uncovered by web analytics
Find out your visitor levels (unique visitors) Problems in checkout phase, reflected in abandoned orders
Identify your top and least visited pages "Bounce pages" which result in people leaving your site immediately
See the geographic distribution of your audience Highlighting ineffective marketing campaigns
Discover the top keywords used to find your site People wandering through pages looking for hard-to-find content
Gain an insight into your conversion rates Identify pages which no-one ever visits

Unearth a wealth of information about your website

Web analytics tracking code can be deployed on new and existing sites alike, monitoring all manner of user activity as your visitors navigate through the pages of your site. Our team can assist with the installation of analytics technology within your site, and we also provide tailored consultancy on making the use of web analytics an integral part of your business. Web analytics using Google Analytics

Typically we address the following issues and tasks within your company:

  • Installation of analytics tracking code and the basics of "how it works"
  • How analytics data can help achieve your specific business goals
  • Key metrics and what they mean (e.g. bounce rates, top entry and exit pages)
  • Identifying key learning points from your existing website
  • Measuring cost and determining Return On Investment
  • Lessons for internal site structure and Search Engine Optimisation
  • Monitoring different types of marketing campaigns (e.g. email and offline)
  • Comparing benchmarks and setting goals
  • Tailoring the dashboard to maximise ease of use

 

Web analytics can give you an amazing insight into the performance of your online business, highlighting shortcomings and problems,
and uncovering precious gems of information which you can use to your competitive advantage!

To discuss how our analytics packages can benefit your business, please call us on 028 4175 4836 or email us at info@kpoint.co.uk.
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