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E-commerce Solutions

Start selling your products online with our robust e-commerce packages coupled with professional advice on conducting your business on the web.

Enterprising small businesses have boundless opportunities to exploit the fast-growing online market. At K-Point we help address both the technical and practical aspects of online trading.

Shopping online now commonplace

E-commerce has come of age with web-based shopping profiles now closely mirroring the real world. Over 50% of online shoppers are female and despite the economic slowdown, in 2007 UK shoppers spent £14.7billion in online transactions, up 35% on the 2006. With such a large marketplace though it’s important to remember that whatever you are selling the goal is the same – to make the shopping experience convenient and easy, and to provide a level of service which ensures that customers not only buy from you but actively recommend you.

Payment processors such as PayPal and WorldPay offer affordable yet powerful online payment services for new and established businesses alike, with rigorous anti-fraud checking to protect both merchant and customer, ensuring that confidence in buying online is not an issue. We can integrate your store with the provider of your choice. Our packages also support multiple languages and currencies, putting a global marketplace at your fingertips.

Shoppers seek convenience, not lowest price

It may come as a surprise that recent surveys show the top reason for shopping online is convenience. Customer service and range of products even ranked higher than price. While our e-commerce solutions certainly offer a vast range of features to both the shopper and the store manager, Our main focus is always on usability, coupled with an impressive range of features to ensure pleasant, stress-free shopping and happy, repeat customers.

  • Easy catalogue browsing
  • Refine and filter search results
  • Cart summary on all pages
  • One page checkouts
  • Multiple address despatch
  • Multiple currencies and payment options

Efficient order management and fulfilment

The logistics supporting your web-based business are equally as important as securing the order in the first place. Making sure that customers receive their orders when they expect, and that your returns process works equally as smoothly are all crucial to the overall success of your business. Our ecommerce packages make order management and fulfilment easy to follow, and our consultants can provide lots of practical advice on the considerations and best practices to adopt. And of course keeping your products and category listings up to date with the latest specifications and images is so easy it can be completed in minutes.

In-store marketing

Most web-based ecommerce solutions now allow practices such as “cross-selling” and “up-selling”. The online giants Amazon are experts in this field, constantly alerting shoppers of other similar or even more expensive products that the shopper may be interested in. Our packages take this a step further than standard packages, making it amazingly easy to establish product relationships for cross/up-selling, and to apply promotions, discounts and volume pricing to encourage immediate purchases – giving your customer better value for money, and netting you yet another sale.

Monitoring sales activity

K-Point’s ecommerce solutions have comprehensive but easy-to-use admin dashboards from where the store owner can monitor key statistics and activities such as most and least popular products, abandoned shopping carts, and our consultants are on-hand to help make practical sense of the wealth of information which these reports provide. In-built newsletter features make it easy to keep customers informed of upcoming promotions and discounts and monitor the effectiveness of these marketing campaigns.

K-Point’s Internet marketing and search engine optimisation services also play a key role in  ensuring potential customers find your site in the first place – contact us for more details.

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