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E: info@kpoint.co.uk
T: +44 (0) 28 4175 4836
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Email Newsletter MarketingThe email marketing solution that makes it easy for you to keep in touch with your leads and clients through professional formatted newsletters. 10 tips for successful email newslettersWith budgets so tight at the moment, email newsletters are extremely cost-effective to distribute to highly targeted audiences, but a little due care and attention can prevent them ending up the victim of the "instant delete". Most businesses have built up sizeable mailing lists of customers and potential leads, but many aren’t putting them to use. By sending regular email newsletters, with news of promotions and events, you’ll raise your visibility with potential customers with little effort. Email marketing campaignsEvery business owner has something unique to say about their business, their products and services, promotions, and their industry in general. By providing regular, compelling content to your mailing list you’ll establish your company as a competent and professional player in the marketplace. Reporting within dotNewsletter will enable you to see how many people are actually reading your content, helping you measure the success of your various campaigns. Personalised, lively email format
Each dotNewsletter installation includes a personalised HTML newsletter template, tailored with your company logo and colour scheme. Additional templates, e.g. for other aspects of your business, can be added as required. Automatic mailing list managementSome email marketing campaigns have traditionally gained bad press due to their annoying habit of torturing unwilling recipients with unwanted content. Whether interested parties have signed up for your newsletter via your website, or if you’ve added email addresses manually via the control panel, people’s preferences change over time and they may decide they don’t want your newsletter any more. All emails have a link which can automatically remove them from your list if they so wish. In fact, it’s a legal obligation, but one often overlooked. Invalid and outdated email addresses are also automatically removed from your lists. You may wish to capture additional information from mail subscribers, perhaps relating to sector and geographical location. This data can be used to create your own mailing lists, e.g. to only target consumers in Northern Ireland with a regional promotion. Make the most of your newslettersWhat you write in your newsletters is up to you, but typical content includes the following:
K-Point also offer training courses on how to get the best results from your email marketing. Contact us for more details. Contact us today on 028 4175 4836 or by email at info@kpoint.co.uk to order our complete email newsletter marketing package, starting from £399 including your own personalised email template and online training to get up and running. |
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Newsletters are drafted using an simple in-built HTML editor which allows you to add images, formatted text, and tabular layouts to suit your content and your audience. Recipients can read the newsletter in any standard email software, or directly from your website. They can even pass it on to their friends, further increasing your reach. 
Management of your subscriber list is essential to avoid incurring the wrath of potential and existing customers. dotNewsletter takes care of this automatically.