Web applications are, in a nutshell, "web-based software applications". They deliver the type of functionality that people have come to expect from traditional desktop-based software, but over an Internet or intranet connection, and accessed via a web browser such as Internet Explorer or Firefox. That explains the the "desktop / web-based" distinction, but for many there is a more fundamental question - what exactly is an application?
It's an old statement, but the saying that "content is king" has never been more true than with content-intensive websites. Whatever your sector - media, travel, entertainment or real estate - your website's success depends on the content. If your website requires updating more than once a month, or if multiple people are involved in updating website content, then a content management solution is a must, to save time and money, and to ensure that content is fresh, organised and easily accessible to your visitors.
More on content management solutions...
Most people looking to buy goods or services, or even just do some initial research online now expect businesses to have an attractive and informative website. And if they don't, then they may discount these businesses outright as being out of touch with the modern consumer. It might sound harsh or unfair, but that's the reality in our web-centred world. We all know that first impressions count, and never moreso than online where your competitors are just a click away.
Having recognised that you need to make changes to your business to boost efficiency and improve overall performance is one step, but most people need some help to analyse the existing environment and processes and identify exactly what needs to change, and how.