K-Point Internet Solutions
Innovative web application development and attractive website designs.
Our Services
E-mail Marketing
What do you have to say to your customers?
We often find that people say "but sure what would I have to say to my customers?". But when we point out how crazy that statement is, they quickly realise that there is no end to what you can communicate with them about. Virtually anything you would tell your customers or even a stranger about your business and what you do can form the basis of an email.
- Promotional emails - spread the word about special offers, sales, or featured products. Promotions are conducated to increase sales, and the first step is to tell the world about your great discounts.
- Announcements about your business or your services - why not send Seasons Greetings to your entire customer base at Christmas, or inform them of changed opening hours during summer holidays. Correspondence like this will remind people that you're there, and with a little thought could prime them to call you after the holidays. Use the opportunity to tell them about your openinng hours and support arrangements.
- Regular newsletters - build awareness of your brand by sending a regular newsletter to all your contacts, customers and leads alike. This is perhaps the trickiest of the email marketing activities, but we can help you develop a strategy and how to craft content quickly and easily.
Just remember that you require express permission or a close relationship with people before you can just start sending them email marketing material. Not to fear though, we'll help you build and maintain your subscriber lists while staying on the right side of the law.
Branded and customised email templates
Consider the newsletters and promotional emails you receive each week. Some of these get deleted without a second glance even though they may have hidden gems, and similarly we're sure that you browse through some of the well-presented attractive ones, click through to their sites and generally have a pleasant experience even though you don't actually buy anything this time round. A great eye-catching design, attractive layout, and interesting and relevant content is essential to ensure that your email doesn't end up going straight to the trash folder.
We have a wide range of email templates which can be customised with your company colours, logo, and contact details. We'll even include attractive graphical links to your social media channels such as Twitter and Facebook so that you can drive more visitors to those pages, and grow your social communities.The email editor gives you a choice of several content layouts which you can select depending on the content you're writing, e.g. text accompanied by a large image, or a multi-column image gallery.
Click any template image below to see an enlarged preview. Many more templates to choose from - please contact us.
 |
 |
 |
 |
1 |
2 |
3 |
4 |
 |
 |
 |
 |
5 |
6 |
7 |
8 |
 |
 |
 |
 |
9 |
10 |
11 |
12 |
Tracking results of your email campaigns (in real time!)
One of the most impressive features of our system is the comprehensive reporting and real-time tracking facility. All results can be viewed in real-time, so your total opens and clicks will update as you watch. The WorldView perspective allows you to actually watch pop-ups appear as each person opens your email, and you can then watch as they click onto your website. This really adds a great feeling of involvement and dare we say excitement to email campaigns. You can analyse the results to learn which content is most popular, so that you can design better communications in future. Even learning which content doesn't interest your readers may give previously unavailable insight into their behaviour.
Another powerful feature is the integration with the widely-adopted Google Analytics package which gives you amazing insight into your website and marketing activities and effectiveness. All traffic originating from your email campaigns will be clearly tagged so that you can track these visitors within Analytics, and even see how many of those convert to customers, and what they're worth.
Powerful and easy mailing list management
The best looking email template in the world is no use if you don't have anyone to send it to. You need to grow your lists to include as many existing and potential customers as possible, without committing any of the cardinal sins which could ultimately do more harm than good. You'll notice we said "potential customers" not "random email addresses". There are two reasons not to just blindly grow your lists with hundreds of random emails, and both are fairly common sense when you think about it. Sending to random uninterested people who you've never dealt with before is spam, plain and simple, and it's wrong. And why would you want to waste time marketing to uninterested people anyway? Much better to build good quality lists of people who want to hear what you have to say, are keen to learn about your products and services, and with whom you have a reasonable chance of doing business. 
And it's cheaper in terms of time and money to maintain and market to this smaller but better quality subscriber base.
Our email marketing package allows you to effortlessly collect email addresses from potential customers via various sources - your own website, your Facebook page, via a programming interface from your customer management system, or even just the ability to import details of consenting contacts from a spreadsheet. You can maintain multiple lists to categorise your subscribers, e.g. by client or lead status, and you can further segment your lists by any number of custom-defined criteria, e.g. all customers broken down by products, or even by region. Email campaigns can this way to be very tightly focussed on specific groups. The list management also automatically handles un-subscriptions and bounced emails, removing them from your lists and ensuring that you don't inadvertently annoy people who have opted out.
Probably the best investment you'll ever make for your business!
Relative to traditional advertising such as newspapers, magazines, radio or flyers, email marketing is unbelievably cheap and equally powerful. You can spend hundreds, if not thousands, of pounds each month on these various media and have no idea what effect, if any, these are having. With email marketing you'll spend a fraction of the cost, and be able to see your direct return on investment, as illustrated above.
£5.00 campaign charge + just 1p per recipient!
Sending to 1,000 subscribers costs just £15.00 - compare that with a magazine ad!
Each campaign delivery has a base cost of £5.00 and a variable cost of just 1p per email recipient. If you wish to target a list of 5,000 subscribers, which is fairly typical for a busy, successful small business, this will cost you £5.00 + £50.00 = £55.00. What would you get for that in traditional publications? Very little indeed.
|
- Basic Package - for those who are on a very tight budget but like the idea of email marketing and would like to start by just building their lists of subscribers in an organised manner. You can then revisit your email marketing activity in earnest in a few months.
- Standard Package - start building and managing practical subscriber lists, and begin to send out attractive professional campaigns. For a small investment you'll be able to deliver your promotional marketing emails, engaging your customers and enjoying immediate results.
- Advanced Package - for serious business owners who can see the huge potential in conducting email marketing campaigns using a serious dedicated tool. You have even more control over your email content layout, and we'll spend half a day getting you up to speed with the system.
Each account has its own secure adminstration area where you can perform all your email marketing activities with no need for any involvement from us (unless you want to involve us, of course). All packages above the Basic offering include design of two versatile email templates branded with your company logo and colours, and personalised with your contact details and addresses for your various social media channels, and setup of your first email list, ready to start sending right away! The two templates include an uncluttered announcement email layout, and a more flexible template with 3 different content layout styles. Advanced packages include an additional 3 content layout options. All packages include a user guide to get you up and running. The application itself is well documented throughout, but it's so easy to use that you'll have no problems.
We offer additional training packages on other aspects of email marketing such as building and managing larger subscriber lists, designing and writing interesting newsletter content, and we offer complementary design and consultancy services to evolve your website in line with your marketing strategy.
If you envisage sending emails to very large groups more than once a week, we have alternative pricing plans for large volume, regular mail shots.
Why you shouldn't just send mail out yourself via Outlook?
There's a world of difference between a drab, text-heavy email that you craft via your email client such as Outlook and the vibrant, exciting and versatile emails that you receive from your favourite websites and online stores trying to entice you to buy their latest offers. Just look at the sample templates above. You can argue that it's not as personal, but you can personalise these emails as much as you want, providing you have the detail available to be able to accurately include first names, etc. If you're sending out hundreds or perhaps thousands of emails, it's not practical to even think about doing this, even using mail merge.
A much bigger concern with sending out emails from your own computer though is that your mail server is simply not built for this purpose. At best it will groan under the sudden load, perhaps crashing, but most certainly locking it up while the email sending is in process. But at worst your email server will trigger all sorts of spam alerts, and could end up being blacklisted by your own or other Internet Service Providers (ISP) which could seriously damage the reputation of your domain, and ultimately your business. Our mail servers are dedicated bulk mailing services, with the crucial trusted reputation to reduce the chance of them ending up in people's spam folders. In short, if it feels like a bulk email to a large group of people, then maximise your chances of success by using the right tools.