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E: info@kpoint.co.uk
T: +44 (0) 28 4175 4836
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Website Design / RedesignA company website is ultimately the most important, and the most cost-effective, form of marketing for most modern businesses, and also the most easily maintained. Typical small business websites cost between about £800 and £2,000 to design and develop, and don't require costly reprints when things change. New Site Design10 reasons for a website redesignWith the current economic climate making life tough for small and large businesses alike, it's more important than ever to stay competitive. Most people looking to buy goods or services, or even just do some initial research online now expect businesses to have an attractive and informative website. And if they don't, then they may discount these businesses outright as being out of touch with the modern consumer. It might sound harsh or unfair, but that's the reality in our web-centred world. We all know that first impressions count, and never moreso than online where your competitors are just a click away. You obviously don't need convinced of the merit of having a professional web presence or you wouldn't be reading this page. However, many people aren't completely aware, or need reminded, that a website, far from just acting as an online brochure, can with a little foresight and planninng become the hub of your business. A well thought-out and professionally-delivered web presence can open up new marketplaces and streamline communications and business interactions with new and existing customers. Our site features several case studies and portfolio websites illustrating how some of our existing customers' websites are delivering real results for their businesses. Site RevampsAs with any marketing material, website designs go out of date, both in terms of look-and-feel and the content contained within the site. Companies are constantly evolving and in many cases that website from two or three years ago bears little relevance to what you're doing now. There inevitably comes a point when the site design needs thrown away and started again. Now we're not advocating redesign for the sake of it, and there may indeed be elements of the site which work very well and need retained. Nor are we seeking to confuse an established audience who are familiar with your site structure, navigation and overall look and feel. But as designers we can improve the general organisation of the site, freshen up your colours and graphics, explore the benefits which content management and search facilities would bring, while not changin your overall brand and identity. Marketing material changes over time - that's not to be considered a bad thing, in fact it's crucial to keep it fresh. The Design ProcessOur design team works very closely with our customers, collating thoughts and ideas and bringing our own expertise and creative thinking to each individual project. After initial consultation and discussions, we provide several variants which help you visualise the new or revamped site, with particular emphasis on organising content into an intuitive and attractive layout, with user-friendly navigation. With great focus nowadays on accessibility, both for search engines and users with different web browsers, not to mention users with disabilities, all our designs are put together and tested to ensure they meet industry-defined standards. Many designers still ignore these standards, and at the other end of the spectrum some designers claim to meet the highest requirements laid out by the W3C Internet governing body. However, both approaches can be to the detriment of the overall site's appearance and performance. Most leading websites occupy the middle ground, and that's the approach we take - we'll make sites as accessible as possible, without compromising on the overall appearance and user experience.
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Even if you have been keeping the site up to date, many sites show obvious signs of having been tweaked, tweaked and tweaked again until they resemble a mass of "post-its" stuck all over a once impressive-looking monitor!